Basic Lighting Advice

We get a lot of questions about lighting from our clients.  They want to know ahead of time how best to do lighting for their shoots to make their photos or videos as good as possible.  We came across a YouTube video recently that provides very good tips on this exact subject.  Check it out. https://www.youtube.com/watch?v=7r_Yi7MnJFs

Hopefully this helps clear up the issue.  There were some cheesy jokes in the video, but overall I thought it was very informative.